Course Objective

The course objective is to teach the SEO training skills to candidate practically.

Introduction

Marketing in the digital environment involves advertising a service out to the maximum visitors and increasing the overall reach of the product. SEO is the systematic promotion of a website/ online business through a specific method of streamlining and facilitating the search engine crawler. This also includes indexing techniques that enhance search queries and deliver the most relevant results for each search.

In this SEO course in Lahore, we will be rectifying misconceptions, handling analytics practices as well as discussing the newest and latest updates and how they will affect SEO practices.

By the end of this course, the students will have perfected General to advanced SEO techniques, Social Media, and Search Engine Advertising; and acquired in-depth knowledge to rule the practical Digital World. The sole purpose of the course is to build Professional Leaders, individuals who will be fully aware of their potential and the power of digital assets at their disposal.

Eligibility Requirements

Candidate must have moderate knowledge of digital marketing, social media, basic web development and search engine.

Course Outcomes

By successfully completing this course, students will be able to:

• Understand the implications of digital marketing in the modern scenario
• Analyse the usage of digital marketing media in the development of an online presence
• Formulate plans for digital marketing of online businesses
• Integrate SMM tools into an effective marketing and public outreach strategy
• Choose a variety of publishing platforms to build an online presence with data collection and social links